One Amazing Way To Grab The Attention Of Future Clients!

Every photographer I know is wanting to book more jobs. No matter if your niche is wedding, food, commercial, advertising, or sports, chances are you would love for your business to make a lasting impression on someone looking to hire you for your services. Casey Templeton wanted to beef up his commercial and adverting work so he decided to produce a promo package that would not get lost on an agency’s desk. The video below shows the promo package he made in 2010 and mailed out to 300 of his favorite agencies and art buyers. You might be thinking that this package is pretty extravagant and expensive to send to that many agencies, but being memorable among a crowd of creative professionals can easily pay off if you land only a few jobs from such a campaign. Hope you guys enjoyed this as much as I did.


Today students will be “locked up” on campus outside the Student Center. The fifth annual “Jail n’ Bail” will be held in collaboration with Beta Mu Sigma fraternity and the Southern Police Department to raise money for Special Olympics Connecticut. The event will be held from 8 5 p.m. in the academic quad. Students will have the opportunity to fill out “arrest warrants” for their friends and teachers to be put in “jail cells.” “They say, ‘I got you, I got you,’ and you see your friend getting cuffed,” said Officer Sergio Nunez, reflecting on previous years of the event. David Langer, coordinator of “Jail n’ Bail” and president of Beta Mu Sigma, said the goal this year is to raise at least $15,000, and to spread more awareness. To make the event “huge” and more successful, Langer said they have worked on getting more public relations, officers and volunteers.

The Fairfield Police Department also assists with the event. Langer said teams such as the Connecticut Whales, and mascot Rocky the Rock Cat from the New Britain Rock Cats are anticipated to be making appearances. “I don’t plan on getting locked up,” said Police Chief Dooley, “but I plan on being a judge.” After students are “arrested” by officers, a “judge” sets the bail for the individual, which is a minimum of $50. Students who are “arrested” will stay in the cell until they can get enough students to donate the necessary amount of money to “bail them out,” or until a “responsible effort” has been made. However, students may stay in the cell for as long as they please to try to raise more money, but the “set” bail should not be raised beyond $75, as the event flyer states. Students are not responsible for paying their bail, but can use their cell phone or a phone provided by the “guard” to call anyone they would like to bail them out. Dooley said faculty and staff, as well as students, can purchase “Get out of Jail Free” cards for $25, which has been reduced from $50 from previous years. Dooley said a many administrators get involved, and it brings “a little bit of humor” to the campus. “You’ll hear them laughing and you’ll see their smiles,” said Dooley, referring to the students and the athletes of the Special Olympics. Officer Nunez said he likes knowing he is doing something good at the university; it’s not just a waste of time.

Participants from Jail N’ Bail smile after a successful fundraiser two years ago.Langer said a lot of people don’t understand how much it means to the athletes, as he described how the athletes’ smiles “literally” lit up their faces.“We’re like rock stars to them,” said Nunez, as Officer Abby Laffond added it “really is” for a good cause. “This is something [the athletes] live for,” said Laffond. Sgt. David Long said the best part of the event is watching the athletes because they are soappreciative. “When you take this job you give back,” said Long, “and the most important thing to give back is time.” Dooley added that the event is just an “all around” good thing. He said there have been occasions where students ran to their cars and left campus for the day, or hid in the bushes from the police. Nunez said sometimes the police will knock on a students’ residence hall doors at 8 a.m. and they will come out in their pajamas. “We all like it because we don’t have to write a report after we arrest someone,” said Long, jokingly. Warrants cost $5 and can be found in the Southern Police Department. They can be paid by check, cash or Hoot Loot. Warrants will also be available the day of the event for those who want to “get even,” and credit cards will be accepted. Parking passes will also be given out. “Pay a visit,” said Nunez, “and watch your friends who are in the slammer.”

2007 Jail N’ Bail Award for raising over $17,000 for Special Olympics CT 2008 SCSU Outstanding Charitable donation award 2009 SCSU On Going Greek Service Project award



TED talk with artist “JR”. During his speech JR talks about his incredible art project that entailed traveling around the world, photographing locals with power stories, and then pasting their images on the sides and tops of buildings.

The video is long, and starts off a bit slow, but really is worth finishing. At the end of the video JR gives us all a call to action by taking part in his new project “Inside Out“. Art is a powerful thing, and can easily change the world.


As a creative we face the challenge of running into issues with clients and sometimes things do not go the way you or your client imagined. This is a video based on the idea of being a creative and having the brains to make sure you are respected and paid for the work you do. Michael Monteiro and his attorney Gabe Levine spend a short time going over a few key points on working with clients when issues arise and the importance of a CONTRACT! Enjoy.. I sure did.

Repost: AdAge Mediaworks

Last week I spoke to a bunch of seniors at Syracuse’s Newhouse communications school. I discussed how one of the leading challenges we face is trying to keep up with and remain relevant in this fast-changing media market. I realized that the students couldn’t really grasp a world where everyone actually read a physical newspaper or even remember a time when network prime-time dominated. They think “Friends” and “Seinfeld” are just shows that run in syndication, they get their political news on “The Daily Show” — which they watch online — and nearly all of them are active tweeters. To them, the media world hasn’t changed. It’s just they way it is.

The students then peppered me with questions on social media. What new ways is your agency employing it for brands? How do you measure its effectiveness? How are you selling it to clients? It didn’t occur to them that as a media agency, we wouldn’t be deploying social media on all clients’ campaigns.

It made me wonder whether our industry puts too much stock in “experience.” We value it, seek it out, even sell it in our agency credentials. But is experience overrated in media when the ground is shifting so quickly?

WPP’s Martin Sorrell a few years back said brands weren’t moving quickly enough to digital because the people running agencies “tend to be of an older vintage,” which he felt were more inclined “to be resistant to change.” Clients are so often looking for new ideas and fresh thinking, yet as agencies we continue to offer up account directors, creatives and planners with category experience. (What did Ei (more…)

I know many photographers ask themselves, “How can I use my artistic talent to give back to my community in some profound way?” Bringing awareness to a great social or ethical cause can be difficult when our culture is so bombarded with crazy images everyday. Photographer Chris Jordan, author of In Katrina’s Wake, recently discovered baby albatross birds who were dying in a very unusual way. Birds inhabiting Midway Island in the middle of the Pacific Ocean have been found dead in huge numbers. The cause of death appears to be from parent birds mistakenly eating plastic garbage found floating in the ocean and washing up on shore. These images are quite gruesome, and it is almost hard to believe they are real. Through this Midway Project, Chris hopes to bring awareness to the ecological problems not often seen at these remote locations. Head over to the Midway Journey’s website for more videos about this cause as well as more photography.

Apple has been hard at work completely redesigning their flagship video editing softwareFinal Cut Pro X which is set to ship in June 2011. At the recent Nab 2011 keynote in Las Vegas, FCP architect Peter Steinauer unveiled some of the new features as well as previewed the new user interface in a working version of the software. As a Premiere CS5user, I have to admit I’m a little envious of some of these new features found in the competitor’s software. Check the highlights in the video below, and click on the full post for the complete keynote presentation from Vegas. You are going to want to become familiar with this software if you are looking to start editing behind the scenes videos or promotional videos for your business.

Kareem Black is a celebrity and commercial photographer based out of New York City. His work is constantly featured in GQ and Vibe magazines as well as marketing campaigns for Verizon and Burger King. Being a photographer in the largest city in America, Kareem realized he always has to do something different to capture people’s attention and ultimately get them to view his work. Simply handing people business cards and putting up ads on a bulletin board isn’t going to cut it in a market full of ‘marketers’. Instead you need to make people proactive in finding you by sparking their interests in your brand and the work you do. Here are a few ideas that should spark some abstract thinking of your own. Feel free to share interesting ideas you have used for your own business in the comments below.


It is one of the biggest consumer electronics and Software Company, best known for products like Macintosh, iPod and iphone. Steve Jobs, Steve Wozniak, and Ronald Wayne had together setup Apple in 1976, to sell their hand-built computer Apple I. They had offered their product to HP first but were declined by them. I think HP would still be regretting this today.

The road to success wasn’t easy for Apple, and Wayne liquidated his share in the company for a mere $ 800. After the launch of Apple II in 1977, things started to look up for Apple and we all know what heights the company has reached since then.

Apple II was successful mainly because it had colored graphics. Great and simple design, has always been the USP (Unique Selling Proposition) for Apple, and their logo is no exception. When Apple was started, the logo was a complicated picture of Isaac Newton sitting under a tree. This had been designed by Jobs and Wayne, with the inscription: “Newton … A Mind (more…)